Film Project: Artifact Film Series (8 docs over a 10 year period)

Brand: Planet Eclipse Role: Brand Director

... On How Brand Docs Helped Eclipse Be More Intentional With Their Marketing Efforts

And in an age where fans and customers are being swept away by a relentless tsunami of noise, it is vital to think harder about the creative we produce to avoid drowning. 

... On How Brand Docs Connect with Their Customers and Their Sponsored Athletes

We’ve been known to create heroes, villains, iconic moments, chills and tears of sheer joy through our brand doumentary work with Dan. As a brand, we are very proud to have a very high retention rate of our teams and athletes because of our approach to our films and how we handle them just as humans. As sports equipment manufacturer, this is vital to our crediblity. Our brand docs have played significant role in supporting this.  

... On Recyling and Repurposing Brand Docs In Other Marketing Efforts. For example, key quotes may fuel a series of graphics that act as a more direct sales message, without damaging the credibility of the film or the brand.. Short form video clips may be created to support a product, an event, a snapshot of success or simply to promote the documentary itself. It becomes a content pool that we can take sips from when the mood takes us.

...On How Brand Docs Have Prepared Them to Seize Unforseen Opportunities

We often find, as with many industries, that trends come, they go, and they come back again, so we often find our films rejuvenated on a regular basis. 

Opportunities have arisen with mainstream media, such as ESPN, which has shone a little light on our previous works and 

when building legacy pieces, we find the stories never get old and they never go out of style. 

One of our films ended becoming the first full-length documentary of our sport ever to receive major streaming distribution. An our opportunity fell in our lap from Sky Sports in the UK, and we were able to take one our episodic documentary series to broadcast television.  These were opportunities our competition wasn’t positioned to leverage, but we were, because of our decision to produce brand docs.