... On How Being Involved With Production Positively Impacted Both Her And Other Team Members.
50 Summers allowed me, and other stakeholders, to be part of a hand-on storytelling experience. Being involved with production allowed us not only to tell a piece of our interwoven story, but also to view the bigger picture through a lens different than our own. The outside perspective of real documentary filmmaker was paramount. It was also very validating.
... On The Experience The Red Carpet Event Provided.
On a personal level, the event allowed us internally to have a moment of pride in our story. It was a moment for us, as team members, to celebrate the doc coming to life. From a brand perspective, it gave us a moment to share our story with the world – to turn the story of a sport & a team into a bigger picture.
From an external perspective, it provided stakeholders a community experience that they wouldn’t have had viewing from their own couch.
... On how the project benefit OSC in the eyes of their industry and colleagues.
The cornerstone of industry meetings typically is data. At the end of the day, most things point back to figures, statistics and dates. The film elevated the team in the industry – positioning the Omaha Storm Chasers as an innovated leader, versus a passive participant. Interesting content that defies the sole importance of the bottom line is not easy to create. 50 Summers not only was creative content but also raised the bar for the Chasers & fueled larger, emotional conversations that mattered.
... On How The Project Helped Create Additional Quality Content For Social Outside of the Film Itself.
It made the project feel real and accessible for followers & customers. Behind-the-scenes footage, outtakes, teasers, etc., provide authentic content that allows viewers to feel connected to the brand – not just the final film itself.
...On The Benefit From The Brand / Company Perspective On the Overall Experience.
Whether you sell tickets to a sporting event, medical equipment, or EV charging solutions, you’re not just selling tangible items. You’re selling your brand through trust, emotion, and identity. In our fast-paced world, our industries get diluted fast with tons of cluttered content—unless you continuously tell a story to create a relatable brand. That’s the beauty of brand docs.”
Kaci Long spent nearly ten years in the Omaha Storm Chasers organization. Currently, she works as an Executive Assistant at Opendorse, the leading NIL marketplace and technology company founded by former college athletes Blake Lawrence and Adi Kunalic.
Film Project: 50 Summers
Brand: Omaha Storm Chasers
Role at the Time: Director of Marketing + Communications - Omaha Storm Chasers